A potential alternative to offering a discount is to go for a product bundle instead. Bundles allow you to give more value to your potential customers for a lower price. This could come in the form of templates or extra tutorial videos, exclusive to this Black Friday.

Fiplab offered a 50% off bundle last year, which was made up of five separate programs, each catering to a different niche. This allowed them to introduce their audience to new products, as well as upgrading them to those they know already.

Cindori is definitely a company with a strong Black Friday strategy especially in the concise way they market their sales through their newsletter, which is simplified by all apps being discounted the same way. This level of discount is heavily enticing to their audience, especially those to whom price is a factor.

We’re of the opinion is that gifting isn’t suited to consumer software. What works well in the game industry doesn’t translate into software products.

In terms of buying behavior, people just aren’t wired to purchase intangible gifts on Black Friday. If you’re still interested in gifting or believe it will have value for your product, check out the implementation guide we released last year on the subject.

But from our experience, we’d say to save yourself the engineering effort and utilize other methods like discounts and product bundling. One statistic that reaffirms the effectiveness of Black Friday discounts is how Sparkle tripled their revenue on Black Friday,