As one of the largest Class I railroads in the country, Union Pacific boasts a staff of nearly 50,000 employees – constituents spread throughout North America and across a broad spectrum of roles, from engineers and electricians in the field to training professionals and corporate staff.
The previous iteration had significant room to improve in both design and functionality, and the user experience was detracting from brand image as well as conversions. They needed a digital presence that effectively told their story, provided a compelling user experience
Portent worked with Kalon to produce an updated brand identity built from the bottom up, incorporating video and photography into their new design. We added layers of cutting edge technology as we built the site that would enable their team to manage content easily while also providing a blazing-fast experience for their customers.
